Ivy Oliver
Marketing Expertise That Brands Trust
I founded Factor Marketing Group to empower your teams with marketing expertise, tools, and frameworks for success. I can support your growth, reduce turnover, and set you on a solid path to success and profitability.
With experience as both a full-time CMO and fractional marketing leader, I've partnered with diverse clients, ranging from startups to industry leaders at various stages of development.
Having led teams in small, mid-market, and highly matrixed organizations, I possess the flexibility and adaptability to work with different working styles, processes, and cultures within various teams.
I thrive on building high-performance marketing teams, arming them with exceptional marketing skills, and leading them to excel in collaborative efforts, driving shared revenue and brand success.
My core strength lies in crafting growth-fueled strategies that amplify brand and revenue impact.
My industry expertise spans a wide spectrum, including:
- Enterprise Software
- Nonprofit Software
- Nonprofit Professional Services
- Healthcare Software & Services
- Legal Software
- Enterprise Servers & Storage
- Digital Forensics, Incident Response & Recovery
- Higher Education
- Executive Education
- Continuing Education/Training
- Medical Device & Technology
- Energy
- Gaming Machines & Systems
- Telecommunications
"In the past 15 yrs, I've always found a transformational moment requiring a special kind of marketer. In every instance, I've picked up the phone to call Ivy."
Jennifer Atkins, IBM Worldwide Marketing
Growing Brands, Teams & Revenue
Veteran Brand Strategist
High-Performance Team Builder
High-Performance Team Builder
I combine creativity, market knowledge, communication skills, and a results-oriented mindset to shape and elevate brands to their fullest potential.
Throughout my career, I've strategically architected, designed, constructed, and launched more than 20 brands.
High-Performance Team Builder
High-Performance Team Builder
High-Performance Team Builder
I excel in uniting diverse talents under a strategic vision, fostering innovation and individual growth.
From strategic thinkers to creative minds, I handpick individuals who bring unique strengths. Together, we craft compelling campaigns, drive brand resonance, and surpass revenue goals.
Driver of Revenue Growth
High-Performance Team Builder
Driver of Revenue Growth
I build revenue-focused marketing strategies driven by data. It unveils customer insights, maximizes resource investments, and ensures campaign resonance.
With data as my compass, I navigate the complex landscape of buyer behavior, adapting and optimizing strategies in real-time for market success.
Multidisciplinary Marketer
I have a passion for combining marketing and technology to create experiences that drive results. I'm both a marketing and a technology leader within the organizations I work with, capable of harnessing the power of technology to drive marketing success and contribute to overall business growth.
I am adaptable and agile in the face of rapidly evolving technology and I am always open to exploring and adopting emerging marketing technologies that can give the organization a competitive edge.
Marketing Technologies
As a tech-savvy CMO, I have a deep grasp of the marketing tech stack. I am an expert in identifying evaluating, selecting, and integrating diverse tools. I have extensive experience in full-stack implementation and integration on platforms that include the following:
- Marketo Suite
- Salesforce
- ZOOM Webinar, Eventbrite, Cvent
- Zapier, MailParser
- Apsona, Duplicate Check
- DiscoverOrg (ZOOM), D&B
- Drupal, WordPress, T4, InVision, Gather Content
- Unbounce, Splashthat, Tilda
- Madison Logic, LinkedIn Sales Navigator, PFL, THNKS
- Google Analytics, Google Tag Manager, MOZ
- Cision
- Asana, TeamWorks, Basecamp, Trello, LucidChart, SmartSheet
- Google Adwords, AdRoll, Facebook Ad Platform, LinkedIn Ad Platform
- Adobe Creative Suite, Canva
- Past experience with Eloqua, Hubspot, Pardot and Marketing Cloud
Demand Generation Strategies
I excel as a pipeline builder, equipping teams with scalable demand generation frameworks to boost leads and revenue. My expertise extends to data-driven insights, enabling precise campaign optimization, ROI measurement, and strategic guidance for teams.
- Lead Nurture
- Lead Scoring
- CRM Lifecycle & Retention Marketing
- Attribution Modeling
- ICP's and Persona Development
- A/B Testing & Experimentation
- Conversion Rate Optimization
- ABM Architectures & Campaigns
- Full Funnel Reporting & Analytics
- Organic & Paid Advertising Campaigns
- Mobile Marketing
- Field Marketing
- Live, Online and On-Demand Events
- Content Development & Management
- E-commerce and Online Sales
Fractional Marketing Services
As your Fractional Marketing Executive, I'll collaborate to set brand and revenue growth targets and achieve them effectively. My services include:
Crafting a strategic roadmap and marketing plan for growth by evaluating current initiatives and assembling the right resources to map the strategy to team execution.
Ensuring a consistent brand experience and resonating messaging across all touch-points.
A tactical plan with calendars for initiatives, ownership for execution, and optimization for changes.
Enhancing partnerships with sales teams through collaborative strategies, tools, campaigns, playbooks, inbound/outbound tactics, and opportunity-to-close acceleration.
Capturing feedback for improved client experiences and business expansion.
Documenting playbooks and processes to empower scalability and knowledge transfer.
Providing budget development, strategic fund allocation, ongoing expense monitoring, and ROI assessment for your marketing initiatives.
Delivering executive-level reporting and advisement on strategic alignment, performance tracking, and ROI impact with concise, actionable insights.
Recommendations
"Great leadership is rare these days, and Ivy makes it look so effortless."
"In the past 15 yrs, I've always found a transformational moment requiring a special kind of marketer."
"Anyone given the opportunity to work with Ivy will tell you that she is a unicorn."
She has a pulse on driving results, but is able to do that through unifying a team. Ivy is a pro and it doesn’t take long to realize that she’s got some marketing chops with an analytical business approach. She thinks about her audience first, their expectations, and she thoughtfully considers each narrative to determine if it fits the overarching strategy. As a leader, she gives freedom to be the expert in your domain and communicates respectfully. She’s light-hearted and fun. It has been a privilege working with Ivy and I’m excited for anyone that gets to experience true leadership with her.
– Liz Ivey, J29 ventures
"Anyone given the opportunity to work with Ivy will tell you that she is a unicorn."
"In the past 15 yrs, I've always found a transformational moment requiring a special kind of marketer."
"Anyone given the opportunity to work with Ivy will tell you that she is a unicorn."
Today, so many marketers are myopic and niche without looking at the brand as a whole. On the other hand, Ivy looks (and listens) to the needs of the business and its stakeholders and creates impactful strategies for the right time in the business lifecycle. She is a collaborative leader that considers all facets of activating a brand and protecting its reputation through influencer marketing, thought leadership, customer experience, stakeholder engagement, communication, digital, and lead generation, all with a data-driven lens. Ivy is a strategic thinker, problem-solver, and bridge builder that will move any organization she works with to the next level.
- Bonnie Caver, Reputation Lighthouse
"In the past 15 yrs, I've always found a transformational moment requiring a special kind of marketer."
"In the past 15 yrs, I've always found a transformational moment requiring a special kind of marketer."
"In the past 15 yrs, I've always found a transformational moment requiring a special kind of marketer."
And, in every instance, I have picked up the phone to call Ivy. She is in a class of her own. A multi-dimensional marketer. A critical thinker. She understands how to build and communicate a brand; she can lead a team of creatives or pop open Adobe and do it herself; she masterfully uses data to persuade, innovate and experiment; she understands technology and audiences; and most of all, she is that special kind of leader who will lead any team to greatness time and time again.
- Jennifer Atkins, Worlwide Marketing, IBM
Frequently Asked Questions
Please drop us a note if you cannot find an answer to your question.
Outsourced marketing services are priced based on the specific needs of each client. Please contact me to discuss your project and get a customized quote.
I most frequently perform the role of a fractional CMO, but I am also available for Senior Vice President and Vice President of Marketing roles depending on the size and structure of your organization.
Yes, if the timing worked and the opportunity presented a meaningful fit for both of us, I would consider a full-time position. I have done this in the past when the proper stars aligned.
The time it takes to see results from our Marketing services varies depending on the service and the client's goals. I work to achieve the best results as quickly as possible.
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